The quantity and quality of mobile games have exploded over the past few years. Game developers have been blessed with rapidly improving hardware and an ever-growing customer base that's becoming more comfortable with the idea of spending money for mobile entertainment. Mobile development studios like Rovio and Glu along with independent, one-man developers like Loren Brichter of Letterpress and Andreas Illiger of Tiny Wings are playing on the same field for the same dollars as long-time game studios like Electronic Arts and Rockstar.
But while the customers and dollars might be directed towards any one of those warriors, the battlefield itself is segmented. Is it better for a developer to target the expansive iOS or Android ecosystems and risk all of their work being lost in the fog of app storefront warfare, or should they go for less-populated venues like BlackBerry and Windows Phone, where they can be the big fish in the small digital pond? Do they try and support those features unique to specific platforms, like BBM or Game Center, or do they hit only the most common features across all platforms? And how do those answers change if they?re small indie developers, or powerhouse studios?
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