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Business Coach Dr. Anita Davis DeFoe Shares Strategies That Blend Pampering and Profits
A billion dollar industry that spans the gambit of fitness centers, spas; retreats; luxurious potions and lotions; medicinal herbs and vitamins; soothing body oils and revitalizing hair treatments; informational conferences and culinary events, the wellness business industry is booming, especially in the Caribbean.
Not to be confused with heath care, the wellness industry is a 21st century phenomenon, an industry that offers products, services, and events designed to help us feel and look better; an industry focused intently on elevating us holistically mind, body and moreover spirit. In growing numbers, entrepreneurs are taking their interest in wellness and working it; that?s right, taking that feel good passion and creating profitable enterprises ranging from chic quaint wellness boutiques to emerging global companies.
Starting in Jamaica and now expanded into Panama, entrepreneur couple Sharon and Theo Chambers; both vegetarians and health enthusiasts, are working to make Jamaica as well as the Caribbean a Health Tourism mecca. The pair founded the Caribbean Health Tourism and Spa Symposium, and has staged six highly successful VEGGIEFESTs, most recently in Panama City.
???? Sharon and Theo shared, ?Our vision is to heal mind, body and spirit through thoughts, words, and food, and this has been a constant theme throughout our Health and Wellness events.?
Focused on uplifting women, Caymanian Catherine Tyson has created the annual ?Me and My Life Retreat,? an event which is held the first weekend in December, with the picturesque Grand Cayman island-scape as the backdrop. Featuring topics and thought circles discussing personal and professional development issues of concern to women, Tyson the author of the engaging book, ?I Am Somebodys Mama,? producer and host of ?Lighten Up,? a popular entertaining talk show that is spreading across the Caribbean, encourages women to focus more on self-care and nurturing. Throughout the retreat, women are treated to pampering manicures, pedicures, time in the hair stylist chair, and most importantly, fed food for the spirit.
Striving to offer women both wellness tools and support as they struggle to achieve their self-care goals, Latisha Brownlee Gray began publishing Girlfriends Health Guide in Minneapolis, Minnesota; the guide is a monthly health and wellness purse-size magazine available to women worldwide. Chocked with health care, diet and exercise, mental health and tips for personal nurturing, Latisha Gray has also now started the Girlfriends Get Fit Club, an exercise group which helps each member be accountable and maintain a single-mindedness on her goals.
A visit to St. Maarten is not complete, without sampling the bath and body products, or trying on some of the knitwear of Kaishal Peters. Earning the award for best knitwear while in fashion design school, KAI Design and Production is known across the Caribbean, Canada and the United States. ?Handmade wedding dresses, tops, earrings, and swimsuits, every piece is made by Kaishal and reflect her creative design energy.
Kaishal Peter?s advice to anyone trying to get their own business started is, ?Have faith that your dream will become a reality. There will be many bumps in the road but do not let that discourage you. Make sure you have positive people at your side that are willing to go the extra mile and support you in everything that you do. It is ultimately up to you to do what you must to get the job done; no one else.?
Across Barbados, Monique Welch is known as a Mixologist. After returning to Barbados in 2006, she recognized a deficit in the local beauty industry. While studying in Toronto, Monique was exposed to several safe, chemical free hair and skin care products that just were either unavailable or not affordable locally.
Monique shares ?People here still did not understand, or embrace the idea of natural products and many of them misunderstood what it meant. When I got started with Mixology there were only a handful of products available and even less that were locally made. I wanted to create a product line that was safe, fun to use and incredibly effective.
Continuing, with an undeniable glow as she talks about her passion for wellness and pampering, Monique said, ?I created Bajan Beauty Enterprises as an umbrella company to address the needs of the Caribbean woman. Mixology is its first phase, focusing on the skincare aspect. I spent a lot of time researching ingredients, their functions, how to combine them and I created formulas based on two things; the results I wanted to have and the natural ingredients that would deliver these results consistently. We live in a world of ?right now? and I tweak all of my formulas to ensure that you see a visible improvement as soon as you use them.
Do you have a passion for pampering, self-care and personal wellness? If you do, step into the wellness business circle; wellness works!!
???? ?WORKING WELLNESS TIPS
- Read all you can about the wellness industry
- Determine? what your niche or specialty will be; product, service or event
- Create a business? plan, address operations, sales ,finances, branding? and marketing?
- Remember steady, strategic moves always spell success; so work your plan.
Dr. Anita Davis?DeFoe
Dr. Anita Davis-DeFoe
BajanSunOnline
A consultant with expertise in business and leadership development, start-ups, and media, Dr. Davis-DeFoe is a columnist for She Caribbean (St. Lucia), Businessuite Magazine (Jamaica), and other online publications
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Source: http://empowerment.bajansunonline.com/working-wellness/
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