When navigating the Internet, you come across numerous banner ads on any given day. These eye-catching and cleverly devised advertisements consist of an image with an embedded hyperlink that activates when someone clicks on the ad. Once the hyperlink is activated, the web browser reroutes to the advertiser?s website. Online banner advertising uses a bit of HTML code to instruct the web server to navigate to a particular webpage when someone clicks on the image or advertisement and the link is activated.
Go to the Next Level
When you want to get involved in advertising online, banner ads are especially useful tools because they do more than provide information about your company or a particular service or product. They add additional value and act as bridges by taking users directly to your webpage. In addition, a banner ad does not have to be a static advertisement. Unlike traditional print ads, banner ads can present multiple images, messages, and animations while changing appearance and catching the attention of potential customers.
Many Options
Online banner ads come in a variety of shapes, sizes, and options. There is no one-size-fits-all approach to this effective marketing tool. According to the Internet Advertising Bureau, eight different banner sizes exist in accordance with pixel dimensions. These standard banner sizes range from very small 88 pixel by 31 pixel to the most common 486 pixel by 60 pixel ?full banner.? Regardless of your marketing and advertising budget, you can find a banner ad option that works well for your business.
Banner Ads as Marketing Tools
Banner ads are online marketing tools. By targeting an online audience and directing potential customers to a particular website, these advertisements build up traffic and increase the chance of visitors becoming future clients.
Furthermore, banner ads are effective in retargeting visitors who have been exposed to the services and products that your business provides. Perhaps someone will see your ad and click on it but not purchase anything from your site. By remarketing and tracking customers who have previously visited your website, you can use banner ads to redirect people back to your website by placing relevant ads on other web pages. By regularly providing potential customers with opportunities to be redirected to your page, you are generating a number of high-potential business opportunities that will, over time, convert and turn into increased business and higher profits.
Source: http://businessisawesome.com/what-are-banner-ads/
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