Mobile Marketing: The New Internet

Mobile Marketing ? A Vital Tool in Online Marketing
Amazon Paperback | Kindle| Your Bonus

In today?s fast-paced world, more consumers now have mobile phones than landlines. Most of us carry around our mobile phones everywhere we go, particularly with the comprehensive online capabilities of smart phones. This opens up a wide resource for online marketing. More and more businesses are making use of mobile marketing to reach a new audience and capture their interest. Text messaging, product alerts, sales devices, and tie-in promotions are all capabilities that fall under this umbrella.

Mobile Advertising Strategies
One of the primary ways to use mobile marketing is by using it for advertising purposes. When you build up a network of subscribers to your text alerts, you can send out information right to their front door. This could include advertisements about new products, promotional events, sales, or other note-worthy news that you think your audience might be interested in. One thing to keep in mind is that your audience will definitely not want to be bombarded with daily messages or spammed with advertisements. If you overdo this form of online marketing, it can backfire and leave you with a lot of unsubscribed messages. Keep your content lively, fresh, and offer your customers great deals. This will ensure that they look forward to receiving texts from your business.

To get customers to sign up for your text alerts, you can put the offer to join your mailing list on your website or in your email newsletters. Many businesses choose to tie in extra promotions or incentives to signing up with this alert service. Clarify to your customer base what benefits they will receive, so that you can entice them to sign up for your mobile service.

Further Promotional Tools
There are many ways that you can get more interactive with your mobile online marketing efforts. If you have a physical brick and mortar shop, for example, you could offer your customers a special barcode message through text that will give them a special deal in your shop. You could also offer markdowns on services for customers that refer friends to the text messaging service. Having a catchy slogan can help bring in new business.

With these types of special promotional tools, it?s a good idea to have a clear expiration date. For example, if you offer a special barcode that gives your customer a discount, you should make it valid for only a week or so, which will require them to make a purchase or come into your shop during this time period. This is an easy way to boost sales through the promotional tools available through mobile marketing. More and more consumers are growing to expect having these special types of mobile online marketing tie-ins, and will appreciate getting more interactive with your business.

For the full Mobile & brand Marketing campaign see http://SocialIndexEngine.com

For the complete integrated strategy overview Buy the Book atAmazon

Source: http://www.axses.net/buildyourbusinessonlinebook/mobile-marketing-the-new-internet/

bruce arians the misfits hook troy miracle andy whitfield kennedy